Creative Writing
The primary purpose of any creative writing is to entertain the
reader.  Creative writing can take many forms -- novels, poetry,
short stories are forms of creative writing.  Even letters and other
forms of writing can be considered creative writing when there main
purpose is entertainment.

The creative writer must always keep the intended audience in mind
when writing.  A story written for a two year old should be very
different from a story written for a twelve year old.  In creative writing
the audience must be the primary focus of the writer.